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17 Dec 2024
Notice from Kubota Rice Industry Co.
Due to inventory and machine maintenance
Orders for rice in 2024 will be accepted until Friday, December 20.
And delivery from December 24.
The orders after December 24 will be delivered in 2025.
The delivery service will be back on January 3.

Thank you for your understanding.

8 Mar 2022
Thank you for purchasing at PRIME MARKET. Service Adjustments during the Recent COVID-19 Situation Due to the severity of the recent pandemic situation, we make every effort to safeguard the health and safety of our employees and customers by comprehensive epidemic prevention and control measures. With immediate effect, delivery time will be extended from 1 working day to 1-3 working days or more. Specified delivery time zone and delivery date are not guaranteed until further notice. Thank you for your kind understanding.

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Brown Rice Niigata Koshihikari 2Kg

Brown Rice Niigata Koshihikari 2Kg

Processed by professional separators in Japan, Niigata Koshihikari (brown rice), the most popular rice in Japan, is now available.

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HK$120.00

Availability: In stock

Healthy diets are gaining enormous popularity lately and the nutritional value of brown rice is widely accepted by the public. We received a lot of feedback from our customers, requesting direct purchase of brown rice from us.

However, unlike white rice, brown rice does not need milling. Therefore, impurities such as gravels, chaffs and defective rice etc, cannot be removed by milling machines. In order to supply high quality Japanese brown rice, Kobuta Rice Trade orders Koshihikari brown rice which has gone through special process before arriving in HK from farmers in Niigata.

Brown rice is richer in vitamins, minerals and dietary fibres than white rice. There is even research being done to verify its efficacy against cancer.Anyway, brown rice is a popular healthy food. Also, don’t forget the phytic acid, or IP6 that brown rice contains. Through chelation, it rids the body of heavy metal such as mercury and other toxin.

Although a healthy choice, brown rice has a rough texture that needs special treatment in order to meet the high standard of Hong Kong people. It needs to be soaked for 8 hours before cooking. Thus, the cooked brown rice will have a delightful soft yet chewy texture.

How to cook "Brown rice"?

 

Brown and White Rice Nutritional Comparison Chart

  White Rice(100g) Brown Rice(100g) Nutrition rate of Brown Rice
(Compared with White Rice)
Energy 356Kcal 350Kcal 98.3%
Protein 6.1g 6.8g 111.5%
Fat 0.9g 2.7g 300.0%
Carbohydrate 77.1g 73.8g 95.7%
Ash 0.4g 1.2g 300.0%
Sodium 1mg 1mg 100.0%
Potassium 88mg 230mg 261.4%
Calcium 5mg 9mg 180.0%
Magnesium 23mg 110mg 478.3%
Phosphorus 94mg 290mg 308.5%
Iron 0.8mg 2.1mg 262.5%
Zinc 1.4mg 1.8mg 128.6%
Copper 0.22mg 0.27mg 122.7%
Manganese 0.8mg 2.05mg 256.3%
Vitamin B1 0.08mg 0.41mg 512.5%
Vitamin B2 0.02mg 0.04mg 200.0%
Vitamin B3 1.2mg 6.3mg 525.0%
Vitamin B6 0.12mg 0.45mg 375.0%
Vitamin B9 12μg 27μg 225.0%
Vitamin B5 0.66mg 1.36mg 206.0%
Dietary fibre 0.5g 3.0g 600.0%
     

Source:

Standard Table of Food Composition
in Japan the 5th Revision 2010