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8 Mar 2022
Thank you for purchasing at PRIME MARKET. Service Adjustments during the Recent COVID-19 Situation Due to the severity of the recent pandemic situation, we make every effort to safeguard the health and safety of our employees and customers by comprehensive epidemic prevention and control measures. With immediate effect, delivery time will be extended from 1 working day to 1-3 working days or more. Specified delivery time zone and delivery date are not guaranteed until further notice. Thank you for your kind understanding.

18 Jan 2022
Because of Yamato delivery company operation schedule, delivery and pick up service will stop on Sunday and following holidays.
1/1, 2/1, 2/2, 2/3, 4/5, 5/2, 5/9, 6/3, 7/1, 9/12, 10/1, 10/4, 12/26

18 Jan 2022
(Updated on 17 Jan, 2022) In light of the recent outbreak of the highly transmissible Omicron variant, to prevent further spread in the community, door-to-door pick-up from and delivery to all quarantine centres, all hospitals and clinics, and all “buildings visited by cases tested positive in the past 14 days” have been suspended. Drivers will contact customers by pre-call to arrange receipt and signing of shipment on the ground floor outside the building, or arrange change of delivery address. We apologize for any inconveniences caused. In addition, due to the severity of the pandemic, volume of shipments is increasing. Please note that deliveries may be subject to delays for 2 to 3 working days and it may also be difficult to arrange deliveries according to customers’ preferred time zones. Depending on delivery and operation situation, there may be circumstances that consignees could not be notified about the delays. Thank you for your kind understanding.

1 Dec 2016
Start super sale of Uonuma Koshihikari Rice

20 Feb 2014
Start Facebook

3 September 2012
Ming Pao News introduced Kubota Rice

5 August 2012
Start sale of Brown Rice

16 July 2012
The record of mass media report (June 2012)


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Brown Rice Niigata Koshihikari 2Kg

Brown Rice Niigata Koshihikari 2Kg

Processed by professional separators in Japan, Niigata Koshihikari (brown rice), the most popular rice in Japan, is now available.

More details


Availability: In stock

Healthy diets are gaining enormous popularity lately and the nutritional value of brown rice is widely accepted by the public. We received a lot of feedback from our customers, requesting direct purchase of brown rice from us.

However, unlike white rice, brown rice does not need milling. Therefore, impurities such as gravels, chaffs and defective rice etc, cannot be removed by milling machines. In order to supply high quality Japanese brown rice, Kobuta Rice Trade orders Koshihikari brown rice which has gone through special process before arriving in HK from farmers in Niigata.

Brown rice is richer in vitamins, minerals and dietary fibres than white rice. There is even research being done to verify its efficacy against cancer.Anyway, brown rice is a popular healthy food. Also, don’t forget the phytic acid, or IP6 that brown rice contains. Through chelation, it rids the body of heavy metal such as mercury and other toxin.

Although a healthy choice, brown rice has a rough texture that needs special treatment in order to meet the high standard of Hong Kong people. It needs to be soaked for 8 hours before cooking. Thus, the cooked brown rice will have a delightful soft yet chewy texture.

How to cook "Brown rice"?


Brown and White Rice Nutritional Comparison Chart

  White Rice(100g) Brown Rice(100g) Nutrition rate of Brown Rice
(Compared with White Rice)
Energy 356Kcal 350Kcal 98.3%
Protein 6.1g 6.8g 111.5%
Fat 0.9g 2.7g 300.0%
Carbohydrate 77.1g 73.8g 95.7%
Ash 0.4g 1.2g 300.0%
Sodium 1mg 1mg 100.0%
Potassium 88mg 230mg 261.4%
Calcium 5mg 9mg 180.0%
Magnesium 23mg 110mg 478.3%
Phosphorus 94mg 290mg 308.5%
Iron 0.8mg 2.1mg 262.5%
Zinc 1.4mg 1.8mg 128.6%
Copper 0.22mg 0.27mg 122.7%
Manganese 0.8mg 2.05mg 256.3%
Vitamin B1 0.08mg 0.41mg 512.5%
Vitamin B2 0.02mg 0.04mg 200.0%
Vitamin B3 1.2mg 6.3mg 525.0%
Vitamin B6 0.12mg 0.45mg 375.0%
Vitamin B9 12μg 27μg 225.0%
Vitamin B5 0.66mg 1.36mg 206.0%
Dietary fibre 0.5g 3.0g 600.0%


Standard Table of Food Composition
in Japan the 5th Revision 2010