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8 Mar 2022
Thank you for purchasing at PRIME MARKET. Service Adjustments during the Recent COVID-19 Situation Due to the severity of the recent pandemic situation, we make every effort to safeguard the health and safety of our employees and customers by comprehensive epidemic prevention and control measures. With immediate effect, delivery time will be extended from 1 working day to 1-3 working days or more. Specified delivery time zone and delivery date are not guaranteed until further notice. Thank you for your kind understanding.

18 Jan 2022
Because of Yamato delivery company operation schedule, delivery and pick up service will stop on Sunday and following holidays.
1/1, 2/1, 2/2, 2/3, 4/5, 5/2, 5/9, 6/3, 7/1, 9/12, 10/1, 10/4, 12/26

18 Jan 2022
(Updated on 17 Jan, 2022) In light of the recent outbreak of the highly transmissible Omicron variant, to prevent further spread in the community, door-to-door pick-up from and delivery to all quarantine centres, all hospitals and clinics, and all “buildings visited by cases tested positive in the past 14 days” have been suspended. Drivers will contact customers by pre-call to arrange receipt and signing of shipment on the ground floor outside the building, or arrange change of delivery address. We apologize for any inconveniences caused. In addition, due to the severity of the pandemic, volume of shipments is increasing. Please note that deliveries may be subject to delays for 2 to 3 working days and it may also be difficult to arrange deliveries according to customers’ preferred time zones. Depending on delivery and operation situation, there may be circumstances that consignees could not be notified about the delays. Thank you for your kind understanding.

1 Dec 2016
Start super sale of Uonuma Koshihikari Rice

20 Feb 2014
Start Facebook

3 September 2012
Ming Pao News introduced Kubota Rice

5 August 2012
Start sale of Brown Rice

16 July 2012
The record of mass media report (June 2012)


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POINT3 Clear Planting Record, Secure & Safe Japanese Rice

Secured and safe Japanese rice planted together with farmers

KUBOTA Group, the top agriculture manufacturer in Japan work together with experienced farmers to produce safe, secure and high quality rice. Rice is directly purchased from Japanese farmers and milled in Hong Kong before selling so all our supplies have a clear planting record.

  • Soil Improvement
  • Transplant Rice Seedlings
  • Cultivation Guidance
  • Reaping

Strict quality control, milling before selling

KUBOTA Group purchase directly from Japanese farmers and conduct strict quality control by qualified agricultural inspector in Japan. After the produce arrive in Hong Kong, it is measured by a rice taste grader and strictly controlled by a radiation and heavy metal sensor.

The brown rice will be stored in a constant temperature air-conditioned warehouse of KUBOTA Rice Industry to ensure the best condition of the rice and prevent it from aging. The brown rice is milled when an order is placed by the customer.

Hong Kong consumers are treated to tasty Japanese rice with such strict quality control system and advanced equipments.

  • Quality Control
  • Taste Grading
  • Cold Storage
  • Rice Milling