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8 Mar 2022
Thank you for purchasing at PRIME MARKET. Service Adjustments during the Recent COVID-19 Situation Due to the severity of the recent pandemic situation, we make every effort to safeguard the health and safety of our employees and customers by comprehensive epidemic prevention and control measures. With immediate effect, delivery time will be extended from 1 working day to 1-3 working days or more. Specified delivery time zone and delivery date are not guaranteed until further notice. Thank you for your kind understanding.

18 Jan 2022
Because of Yamato delivery company operation schedule, delivery and pick up service will stop on Sunday and following holidays.
1/1, 2/1, 2/2, 2/3, 4/5, 5/2, 5/9, 6/3, 7/1, 9/12, 10/1, 10/4, 12/26

18 Jan 2022
(Updated on 17 Jan, 2022) In light of the recent outbreak of the highly transmissible Omicron variant, to prevent further spread in the community, door-to-door pick-up from and delivery to all quarantine centres, all hospitals and clinics, and all “buildings visited by cases tested positive in the past 14 days” have been suspended. Drivers will contact customers by pre-call to arrange receipt and signing of shipment on the ground floor outside the building, or arrange change of delivery address. We apologize for any inconveniences caused. In addition, due to the severity of the pandemic, volume of shipments is increasing. Please note that deliveries may be subject to delays for 2 to 3 working days and it may also be difficult to arrange deliveries according to customers’ preferred time zones. Depending on delivery and operation situation, there may be circumstances that consignees could not be notified about the delays. Thank you for your kind understanding.

1 Dec 2016
Start super sale of Uonuma Koshihikari Rice

20 Feb 2014
Start Facebook

3 September 2012
Ming Pao News introduced Kubota Rice

5 August 2012
Start sale of Brown Rice

16 July 2012
The record of mass media report (June 2012)


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POINT2 Professional Milling Equipments!

Professional Milling Equipments

There are many milling machines available on the market, from the simple ones for family and store used to professional models for refined rice production that requires strict quality control. Of course such differences in their performances will affect the taste of rice as well.

In order to maintain the same level of high production quality as in Japan, KUBOTA Rice Industry in Hong Kong is equipped with a variety of machines to improve the quality of the rice, such as colour sorters to remove impurities (defective rice, dead rice and infested rice) and machines to remove broken rice.


Quality Control Machines

There is life in rice too.

In order to ensure a steady supply of tasty and fresh Japanese rice to Hong Kong consumers, we must have control over the condition of the rice at all times and mill the rice under the most favourable conditions. The rice milling factory of KUBOTA Rice Industry in Hong Kong is equipped with the same quality control machines as the ones in Japan, to ensure the high quality of the rice.

Apart from strict monitoring of the rice milling process, we are also equipped with radiation and heavy metal detector to ensure the safety of the brown rice that enters the warehouse.