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8 Mar 2022
Thank you for purchasing at PRIME MARKET. Service Adjustments during the Recent COVID-19 Situation Due to the severity of the recent pandemic situation, we make every effort to safeguard the health and safety of our employees and customers by comprehensive epidemic prevention and control measures. With immediate effect, delivery time will be extended from 1 working day to 1-3 working days or more. Specified delivery time zone and delivery date are not guaranteed until further notice. Thank you for your kind understanding.

18 Jan 2022
Because of Yamato delivery company operation schedule, delivery and pick up service will stop on Sunday and following holidays.
1/1, 2/1, 2/2, 2/3, 4/5, 5/2, 5/9, 6/3, 7/1, 9/12, 10/1, 10/4, 12/26

18 Jan 2022
(Updated on 17 Jan, 2022) In light of the recent outbreak of the highly transmissible Omicron variant, to prevent further spread in the community, door-to-door pick-up from and delivery to all quarantine centres, all hospitals and clinics, and all “buildings visited by cases tested positive in the past 14 days” have been suspended. Drivers will contact customers by pre-call to arrange receipt and signing of shipment on the ground floor outside the building, or arrange change of delivery address. We apologize for any inconveniences caused. In addition, due to the severity of the pandemic, volume of shipments is increasing. Please note that deliveries may be subject to delays for 2 to 3 working days and it may also be difficult to arrange deliveries according to customers’ preferred time zones. Depending on delivery and operation situation, there may be circumstances that consignees could not be notified about the delays. Thank you for your kind understanding.

1 Dec 2016
Start super sale of Uonuma Koshihikari Rice

20 Feb 2014
Start Facebook

3 September 2012
Ming Pao News introduced Kubota Rice

5 August 2012
Start sale of Brown Rice

16 July 2012
The record of mass media report (June 2012)


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We bring meticulously selected food materials
to your home table!

PRIME MARKET was founded with our sincere aim of bringing tasty rice and various agricultural products to households in Hong Kong by collaboration between GOGOFOODS CO.LTD., a Hong Kong-based general trading company of Japanese foods, and Kubota, a top manufacturer of agricultural machinery.

The rice we offer is directly purchased from excellent farms in Niigata Prefecture by Kubota which is then transported to Hong Kong in refrigerated containers and is processed by the latest rice processing facility to bring fresh rice to your household tables.

In near future, we will bring meticulously cultured vegetable of agricultural corporation, as well as fresh food raw materials to your households which were only available in professional restaurants, by daily air from Tokyo (Tsukiji) and Fukuoka markets by capitalizing on the wholesale network we have established through our core business activities at Otento.

There will be more product lines available by our policy of “peace of mind, safety, and tastefulness”.

This website takes customers demand for very best products seriously. Please feel free to let us know about what you want.

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Address :Unit 1-3 2/F, Chai Wan Industrial City, Phase 1,

No. 60, Wing Tai Road, Chai Wan, Hong Kong

TEL :+852-2515-2200
FAX :+852-2515-3300

[Opening hour (Hong Kong)] Mon-Sat 9:00-18:00 (Closed on Sunday and Public Holiday)